September 2019…..Reflecting the rapid growth of Seda Hotels, Seda BGC, the chain’s flagship hotel, has opened its expansion tower with bigger and better facilities, including the addition of 342 guestrooms that will eventually increase the total room inventory to 521 when it is completed in the last quarter of 2019.
With the addition of its second tower, the hotel which first launched the Seda name in 2012, now offers the Velvet ballroom that can seat 300, Misto restaurant that can accommodate 220, and a chic lobby with contemporary lines that would be right at home in any global capital.
Once the lone hotel targeted towards business executives in what was then an emerging Metro Manila business district, “Seda BGC was expanded to keep pace with the surging demand for premier accommodations and facilities in the area,” according to Andrea Mastellone, senior group general manager who has been with the chain since the planning stage for the brand.
Now with two towers joined together by the expansive ground floor lobby, the hotel has retained its contemporary design theme and added accent colors and pops of greenery to infuse warmth and a welcoming vibe. Overall, Seda BGC’s look is uncomplicated chic, a highly appropriate backdrop for contemporary art pieces by Filipino artists such as Ayala chairman emeritus and photographer Jaime Zobel de Ayala whose mural animates the Front Desk. Ann Pamintuan’s familiar art pieces also adorn the lobby.
Guests, as well as BGC denizens and visitors, are also expected to converge at Misto, which means “mixed” in Italian and indicates the restaurant’s international selection which can be enjoyed on its daily breakfast and lunch buffets. Its focal points are a show plus a private dining room for 10 persons and a semi-private area for up to 30 persons.
“Misto is one of the new building’s highlights,” beams Mastellone, who states that the restaurant can accommodate more than 200 persons or six times the original. The new Misto offers a more sophisticated selection of dishes, including a great variety of Steaks nightly, and will continuously showcase creative innovations to its offerings.
One floor up is the Velvet ballroom, venue for important business meetings and social events owing to the hotel’s strategic location at the heart of BGC. It can accommodate up to 420 persons, theater-style, with a spacious pre-function area, and is divisible into three smaller function rooms. Nearby are four meeting rooms that can accommodate from 12 up to 50 persons. All these have increased the number of function spaces to a total of 11 from the two towers combined.
The Seda BGC client, nevertheless, will most appreciate the hotel’s bright and airy deluxe guest rooms furnished with modern pieces in warm tones. He may first notice the absence of the usual rectangular desk only to realize that this has been replaced by a more functional glass-topped round table flanked by an executive chair for serious work and a banquette for dining or lounging.
Mastellone explains that some facilities and amenities like the gym and pool have been transferred from the original to the new tower. To follow are the Club Rooms and Club Lounge and Straight Up roof deck bar, “all bigger than the original”, says the Italian hotelier. He adds that new room categories will be the Executive Suite and the top-of-the-line Seda Suite, as well as studios and one-bedroom serviced residences which will open within the next few months.
Over and above its rooms and amenities, the expanded Seda BGC is expected to remain an institution for decades to come in this vibrant business community because of its topnotch service. Staffed by locals, the Seda name has become synonymous with genuine Filipino hospitality that meets global standards as exemplified by its high rate of repeat and satisfied guests that average a high 42%, surpassing the industry standard.
Seda Hotels owned by Ayala Land now has ten properties in key capitals of the country. ###