GMA content distribution team raises the bar for Q1 2019

GMA Network’s content distribution team–a collaboration of GMA International (GMAI), GMA Worldwide, Inc. (GWI), and GMA New Media, Inc. (NMI)—recorded significant milestones in their respective markets for the first quarter of 2019.

GMA International, despite challenging business conditions, generated revenues of P295 million for January to March 2019 period, and business unit net income before taxes settled at P256 million. This translated to 27 percent of the Network’s total net income before tax.

For the first three months of the year, the Network’s international arm inked several partnerships with key content distributors – Cox CommunicationsDVS Maritime,andMavshack – which will further expand GMA’s reach across the globe.

Cox Communications, one of GMAI’s biggest distributors in the US, will launch GMA Pinoy TV on all Cox systems in the US in May 2019. Currently, GMA is only available in five (5) out of the sixteen (16) states where Cox operates. With the forthcoming system-wide launch, GMA will be available in Arizona, Arkansas, California, Cleveland, Connecticut, Florida, Georgia, Idaho, Kansas, Louisiana, Nebraska, Nevada, New Orleans, Oklahoma, Rhode Island, and Virginia.

Through GMAI’s deal with DVS Maritime, GMA content will soon be made available to commercial and non-commercial vessels worldwide, and to an estimated 300 Filipino seafarers across the globe.

Meanwhile, in territories where access to GMA content via cable and satellite are a challenge to our fellow Filipinos, a mobile or internet-enabled service will be made available through GMAI’s partnership with Mavshack. These territories include the Middle East, Europe, Asia Pacific, the Caribbean Islands and the Pacific Islands.

GMA Pinoy TV’s YouTube Channel was launched last March in coordination with NMI and the Network’s Program Support Department. This initiative was in line with GMAI’s objectives of creating an online community of Filipinos abroad, improving brand visibility among existing and potential users, especially the young generation, and creating monetary value from content being uploaded.

GMAI also recently signed a deal with Latin Media Corp. (LMC) for the distribution of Spanish-dubbed and subtitled GMA content.   GMA titles such as:  Hanggang Makita Ka Muli (aka Cautiva), Second Chances (aka Una Nueva Oportunidad), Someone to Watch Over Me (aka No Me Olvides), ImpostoraLegally Blind (aka Legalmente Ciega) and Ika-6 na Utos (aka Dulce Venganza), will be made available on Amazon in the US, Latin America and other Spanish language-supported countries.

GMA Worldwide Inc. (GWI), GMA’s syndication arm also inked a separate deal with LMC, which extended the distribution of GMA dramas to Latin America until 2020.

The group also closed a 240 hour volume deal with S&E Syndication in Myanmar which includes the following titles: Inday Will always Love You (aka Happy Together),Pamilya Roces (aka Family Jewels) and Contessa.

GWI also sold the inflight rights of My Korean Jagiya to Philippine Airlines (PAL), which was the group’s first sale to PAL in more than six years.

GMA New Media, Inc., the Network’s digital media and technology arm and its future-proofing agent, also launched pioneering collaborations during the first quarter of 2019.

In terms of producing content that is catered to the online audiences, NMI worked with GMA News and Public Affairs to launch the first online newscast “produced by the young, for the young” called Stand for Truth which was launched on April 15. The production was made possible through a YouTube Innovation grant that GMA received after its participation in a rigorous screening process. Stand for Truth is headlined by Atom Araullo with Richard Heydarian and Joyce Pring.

By looking into actual viewership data and popular themes or genres on YouTube, NMI and GMA Public Affairs also collaborated to produce the first online short film called One Hugot Away. The first part of the video hit 1 million views four days after it was uploaded on GMA Network’s Facebook account last March 25 with the full version similarly getting 1 million views four days after it went live online on April 2. This is only one of the several programs under the GMA ONE line-up which also includes programs such as The Boobay and Tekla Show and TasteMNL.

The Wowowin YouTube channel, currently being managed by NMI, ranked within the top 20 channels in YouTube for the Philippine territory. The channel has been running since November 2018.

Lastly, the GMA Network YouTube channel grew its subscriber base by about 1.5 million since the start of 2019. This means the channel is now only 500,000 subscribers shy of breaching 10-million mark. (30)